At first, handling customer questions yourself made sense.
You knew every customer. You knew every answer. You knew where everything lived.
But as the business grows, customer service starts turning into a second, unpaid job. Client questions come in through different inboxes. Your team needs context. Clients follow up. People ask the same things repeatedly. Important messages get buried. And too many answers still depend on you.
Great customer service shouldn't require you to personally monitor, remember, and answer every conversation.
You don't necessarily need another help desk. You need a better system for handling the customer service work you already have.